GUCCI CELEBRATES 50 YEARS IN JAPAN

This year Gucci celebrates 50 years since the start of business in Japan. It was 1964, the year of the Tokyo Olympics, when Gucci opened its first boutique in the Ginza district of the buzzing Japanese capital.
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To celebrate fifty years in Japan, the iconic Italian luxury house will unveil a series of commemorative events and initiatives throughout the year.
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Since the beginning Gucci products have been very successful in Japan. And the fine Florentine craftsmanship has become a symbol of the best Made in Italy tradition and quality. Today Gucci’s presence in Japan has grown with new stores and boutiques. Still today the flagship store is in Ginza in a very beautiful building.
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To celebrate the 50 years anniversary Gucci has planned a series of unique events, starting in March at Shinjuku’s Isetan Department Store, with The House of Artisans. During the event, Gucci’s Italian craftsmen will be showing their working techniques and unique skills at custom-built workshops. Gucci’s House of Artisans will subsequently travel to Gucci Ginza in July and to Hankyu Umeda, Osaka, in October.
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For this very special year, Gucci will present an exclusive capsule collection designed by Creative Director Frida Giannini. The capsule collection, inspired by the House’s Flora pattern, includes handbags, women’s ready-to-wear, silks, shoes, and jewelry. We have no doubts that the collection will be a major success in Japan.
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