deluxe roma

Established in 1993 in Rome, SBU is was launched by brothers Cristiano and Patrizio Perfetti as producer of highest quality denim, and this means luxury jeans made in Italy. SBU stands for STRATEGIC BUSINESS UNIT and it is possibly the most understated high-end jeans shop in town. The Perfetti brothers are in the heart of Rome’s historic town center via di San Pantaleo 68, just around the corner from Piazza Navona at the base of via Governo Vecchio.

SBU jeans are produced using very high quality ink-dyed denim from Japan. The SBU denim is a fabric with a beautiful texture and imperfections that make each jeans both different and unique. Wearing a SBU denim fabric is an experience that brings you back to a time when jeans were far less industrial products. Although SBU specializes in jeans, the Perfetti brothers also design and sell a sophisticated collection of casual clothing, sportswear…

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